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Safety 1st Celebrates 30 Years! #EveryoneOnBoard #ABCKids14

September 18, 2014 By Emily 17 Comments

Safety 1st Celebrates 30 Years!

A little over a week ago at the ABC Kids Expo I had the amazing privilege of being a Twitter Correspondent for Dorel Juvenile, the maker of Safety 1st products. Safety 1st celebrated it’s diamond anniversary at the expo. 30 years ago Safety 1st launched the iconic Baby on Board sign… It’s likely that you have seen one, perhaps even owned one for your car.

"safety 1st" "Doral" "Baby on Board sign" "Safety 1st Celebrates 30 Years!"

This very recognizable diamond has hung in millions of cars in the past 30 years giving parents a way to let people know to take a little extra caution and remind all drivers to drive safely. 30 years later Safety 1st is known for much more than this little yellow sign.  From strollers, to car seats, and baby proofing gear, parents know and trust the brand to help keep their little ones safe. I am one of those parents. When it came to a convertible car seat for our first son we turned to Safety 1st to keep our little one safe.

"Safety 1st Convertible Car Seat" "Safety 1st" "EveryoneOnBoard" "Safety 1st Diamond anniversary" "Safety 1st Celebrates 30 Years!"

So I was excited to have the opportunity to celebrate the diamond anniversary with Safety 1st.   During the event they had cupcakes and cake to celebrate with, and the President Paul Powers addressed the crowd to talk about the brand, and where they are going in the next several years.

"safety 1st" "Doral" "Baby on Board sign" "Where's Baby Look Before you Lock" "Paul Powers" "Safety 1st Celebrates 30 Years!"

“The commitment we made to parents 30 years ago is the foundation of everything we do today, and will do in the future. To partner with parents in safety and to provide parents with products that give them the confidence to lead happy, active lives with their children.” – Paul Powers

He shared that starting next year they will be releasing 1 million new Baby On Board signs complete with the Where’s Baby reminder which is part of the National Highway of National Highway Traffic Safety Administration’s (NHTSA) “Where’s Baby? Look Before You Lock” campaign. The goal is to prevent any more awful heatstroke accidents that involve leaving children locked in hot cars.

"safety 1st" "Doral" "Baby on Board sign" "Where's Baby Look Before you Lock" "Safety 1st Celebrates 30 Years!"The logo will be added to the sign in early 2015!

The party continued with fun picture taking opportunities, cake, and of course awesome baby gear!

"safety 1st" "Doral" "Baby on Board sign" "Where's Baby Look Before you Lock" "Safety 1st Celebrates 30 Years!"

"safety 1st" "Doral" "Baby on Board sign" "Where's Baby Look Before you Lock" "Safety 1st Convertible Car Seat" "Safety 1st Celebrates 30 Years!"

They also handed out cubic zirconia earrings to all those in attendance and gave away one pair of 1/2 carat earrings to commemorate the occasion! I didn’t win, but I did have a great time and love the faux diamonds just the same!

"safety 1st" "Doral" "Baby on Board sign" "Where's Baby Look Before you Lock"

I even got to meet Ali Landry who was attending the show for her site Favored.By. She really was just the sweetest ever! She commented how Baby D made her miss her sweet kiddos. She has 3 children her youngest being just over a year and she is pretty passionate about car seat safety.

We had so much fun at the party tweeting the #EveryoneOnBoard hashtag. Thank you for inviting us Safety 1st and thank you for your continued passion to quality, affordable, baby gear!

"safety 1st" "Doral" "Baby on Board sign" "Where's Baby Look Before you Lock" "Safety 1st Celebrates 30 Years!"

 

This post is sponsored by Safety 1st, but all opinions are honest and my own. We love safety 1st and their commitment to families.

  • Biography of the Author(Read Below)..
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Emily

Emily is a wife & mom living in Las Vegas. The owner and writer at Our Knight Life, Emily loves sharing her two adorable boys and journey through motherhood. Emily has run four half marathons to date and is always training for her next big race. She also enjoys creating healthy recipes for her family and sharing family friendly product reviews.

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Filed Under: All, Baby Tagged With: ABC Kids Expo, Baby Gear, Car Seat

Comments

  1. Emily @ Baby Dickey says

    September 18, 2014 at 5:56 pm

    How fun!!! I had to miss this event at ABC because of my cancelled flight 🙁 But I love the whole Dorel group of brands and products! I love the “where’s baby” reminder they’re going to do!

    Reply
  2. Melissa says

    September 18, 2014 at 5:59 pm

    I had no idea they have been around for 30 years! What a fantastic company – we have so many of their products!

    Reply
  3. Danielle @ We Have It All says

    September 18, 2014 at 7:53 pm

    Wow, 30 years?!? It’s sad that I remember these signs coming out when I was a kid. It’s crazy that it’s been 30 years already. They’re a great company!

    Reply
  4. Courtney says

    September 18, 2014 at 8:17 pm

    30 years? Wow! We’ve never used the Yellow Diamond. But we have a lot of Safety 1st items for “baby proofing”. I really like the Safety 1st brand. We’ve never had a problem with any of the products we use. I know we can depend in the Safety 1st brand to be reasonably priced and good quality!

    Reply
  5. Amanda Acuna says

    September 19, 2014 at 9:17 am

    I love Safety 1st! I know they have quality products I can trust to use with my kids! Happy 30 years!

    Reply
  6. Mandi says

    September 19, 2014 at 1:31 pm

    How fun! All of our baby proofing in the home (gates, locks) are Safety 1st. I don’t trust the other brands/store brands when it comes to baby proofing and keeping them safe.

    Reply
  7. Crystal says

    September 19, 2014 at 1:40 pm

    That looks like such a fun event! I love the sweet treats with their logo & hugely recognizable diamond shape. I appreciate the new inclusion of looking before you lock. We have to make our children’s safety our continued priority.

    Reply
  8. Elizabeth Ferree says

    September 19, 2014 at 2:14 pm

    What a fun celebration. I’ve never had that sticker on my car but have seen it for years. I have had the car seats and other products, definitely a company I trust with my children.

    Reply
  9. Wendy says

    September 19, 2014 at 5:01 pm

    I had that sticker when my babies were tiny- and saw them everywhere!

    Reply
  10. Melissa says

    September 19, 2014 at 6:27 pm

    I think all of our safety items are from Safety First! They are the best!

    Reply
  11. valmg @ Mom Knows It All says

    September 19, 2014 at 11:18 pm

    I didn’t know they’d been around that long either. We’re starting to look at car seats, I’ll have to be sure to take a look at theirs.

    Reply
  12. Kathleen says

    September 20, 2014 at 9:36 am

    How awesome to see them back it to 30 years. They definitely do a lot to help keep little ones safe. Here is to 30 more successful years!

    Reply
  13. Valerie Remy-Milora says

    September 21, 2014 at 1:25 am

    What a great company with great products and what a fabulous event!

    Reply
  14. Kecia says

    September 21, 2014 at 8:40 am

    I didn’t realize Safety 1st had been around for 30 years! We had the yellow diamond on our car for our oldest, but didn’t get one for the baby. Their carseats look very comfortable these days too!

    Reply
  15. Lisa says

    September 21, 2014 at 5:08 pm

    I need to get one of these signs for my SIL!

    Reply
  16. Jennifer @ Mom Spotted says

    September 22, 2014 at 1:07 pm

    How fun! I wish I could have made it again this year! I need a new carseat for Sawyer and I really should look at these! My favorite seat for Gavin was an onBoard air from Safety 1st!

    Reply
  17. Tiff @ Babes and Kids says

    September 23, 2014 at 9:33 am

    Safety 1st makes some awesome car seats. This looks like a fun event and it’s great to see trustworthy brands like this hitting milestones because they make such awesome products.

    Reply

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